10 Years of Living the Sweat Life!

Recently, while reflecting on the last 10 years of business ownership, relationships, training, programs, articles, blogs, nutrition plans, community events, boot camps, emails, etc. I stumbled across my 5 Year Anniversary letter…and I must say I am impressed with my writing and wisdom from way back then :).

The best part of it all is that I still believe in and practice everything in that letter.

But, as one would expect and hope, I have grown more and obtained more experience in the 5 years since. So, I thought it would be awesome to include my original 5 Year Letter below and add 5 New Things that I have learned in the most recent five years.

Without further ado, please enjoy this updated Anniversary Letter from me to you. Thank you!


Five years ago Tara and I set out on a mission to create the best personal training studio in the world and to bring my lifelong dream to a reality.

On August 1, 2008 we officially opened the doors to Sweat Life Fitness. What we have been fortunate enough to experience since then has been nothing short of amazing. We have forged unbreakable friendships, business relationships, and community trust.  We have assembled, in my opinion, the absolute best team of trainers in the fitness industry.

Don’t get me wrong, we have had our fair share of growing pains; times when we looked at each other and thought “why are we doing this?” But, those moments didn’t last long. They were quickly replaced by the joy and excitement of helping someone lose 30 lbs. of body fat and witnessing them regain their life.  Or the feeling of accomplishment when a client crosses the finish line at their first 5K when only months ago they couldn’t run 1 minute without stopping.


Now, 10 years since we took that initial leap, we are ready to take the next step and continue to pursue our dream. We are thrilled to partner with Art Waters and, together, build an amazing state-of-the-art gym that seemed like a fairytale 10 years ago. Every single inch of this facility is purposely created to deliver maximum results and inspire you to be your all-time best. Our mission to be the best personal training studio in the world is alive and well…and we are constantly challenging ourselves to exceed not only your expectations, but our own! Thank you.

Ten Things I Have Learned in the Last 10 Years of Owning a Business (the first 5 are from my 5 Year Letter):

  1. Surround Yourself with High Quality People. I have heard it said that you are the average of the 5 people you hang out with the most. I believe it. To be successful or to run a successful business, you must hire and retain as many High Quality people as you can. Don’t be afraid to hire someone who is smarter than you or someone who is better at a particular skill than you; they will only help increase the success and growth of your business.
  2. Owning Your Own Business is Hard. But, with the exception of raising a family, it is the most rewarding thing on the planet! If you remain focused, determined, and have an unwavering belief in yourself and your business, you will be victorious over those rough times. Remember: nothing worth having comes easy; it is the fight for it that gives it value.
  3. Never Get Comfortable. One of my favorite sayings is comfort kills. The moment you get too comfortable with your business or with your abilities is the moment that you get your ass kicked by someone who is hungrier than you. In business, as in fitness, a little discomfort is necessary for change and growth.
  4. Time Away is Just as Important. This one took me too long to learn. You need time away from your work in order to appreciate it and in order to evaluate it. I accomplish more in the days following a vacation than any other. Hint: get away, not just physically, but mentally too. It doesn’t count if you spend your time away constantly returning emails, phone calls, and checking in.
  5. Trust Your Instincts. Advice is great. Mentors are a necessity. Books and seminars are extremely helpful. But, when push comes to shove, no one knows your business better than you. I have learned (sometimes the hard way) that you should always go with your gut and trust your instincts.
  6. Aim to be Great, Not Good. Some people say Good is the enemy of Great. I agree. Don’t settle for okay. It takes a lot of work to have a good product or service; and many people are satisfied with that and stop there. The secret is that it only takes a little more work to bump that good product or service to a Great onePut in the extra work and you will be rewarded 10X.
  7. Don’t Neglect Your Own Body/Health. It is easy to spend all of your time focusing on your clients or business and forget to give yourself the same amount of attention. Carve out time to spend on your own health and wellness. If you are not operating at 100% then you cannot give 100%. Eat clean foods, exercise, meditate, journal, read, practice gratitude…find ways to recharge and recover. You and your business will benefit.
  8. Solve a Problem. What problem or pain points can you solve for someone else? How can you make their life easier or better? Identify that problem and work hard to become the best at solving it. Make yourself indispensable. Then, when they encounter that problem, you will be ready for action and able to help solve it.
  9. Don’t be Afraid to Fail. Let’s be clear, no one likes to fail. But you cannot let the fear of failing paralyze you. Not taking action is just another form of failing. Take the proper steps to minimize the chance of failure and then go full speed ahead and attack your goals. Most importantly, learn from your failures so you do not repeat them.
  10. Celebrate – often. It is important to enjoy and embrace your success – no matter how big or small. You work hard. You should celebrate when that hard work pays off. Take time to acknowledge the fact that you or your team accomplished something. Life is too short for all work and no play!

Well, that’s about all for today! We just want to say Thank You for your hard work, loyalty, trust, inspiration, motivation, and dedication.  We wouldn’t be here without you. Here’s to many more years of living the Sweat Life!

In Health,

Dan & the Sweat Life Family

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